Albert Dockhound Book

The Albert Dockhound book

cover2 copy

About the Project

The Mersey tales is a collection of children’s books based out of Liverpool, UK. I was chosen to lead the design side of the project which includes illustrations of the 7 books. The first book was aimed at kids up to 8 years of age.

After setting up the mood board for the book and the initial brand guidelines, I thought that this project was going to be fairly easy. It wasn’t until I went to school and talk to kids, that I managed to understand what drives them to read, explore and learn.

In fact, the process was like designing any other digital asset. You have to understand your target audience, behaviors/emotions that drive decisions. So I began with the early sketches that followed the story. After we tested them and our target group approved them, I would add more context and color to it. The client would then provide the feedback and the implementation would follow.

The final piece was printed in 1000 copies and almost sold out. The concept was proved and we began working on the second book.

The Maghull Monkey Book

The Maghull Monkey Book

Mockups Design

About the Project

The Mersey tales is a collection of children’s books based out of Liverpool, UK. I was chosen to lead the design side of the project which includes illustrations of the 7 books. The first book was aimed at kids up to 8 years of age.

After setting up the mood board for the book and the initial brand guidelines, I thought that this project was going to be fairly easy. It wasn’t until I went to school and talk to kids, that I managed to understand what drives them to read, explore and learn.

In fact, the process was like designing any other digital asset. You have to understand your target audience, behaviors/emotions that drive decisions. So I began with the early sketches that followed the story. After we tested them and our target group approved them, I would add more context and color to it. The client would then provide the feedback and the implementation would follow.

The final piece was printed in 1000 copies and almost sold out. The concept was proved and we began working on the second book.

The Mersey Tales Brand Design

The Mersey Tales Brand Design

About the Project

The Mersey Tales is a collection of children’s books to share education about the Liverpool city region.

The inspiration behind the books is to share encouragement, personal development, confidence and attract tourism, and to share education about Liverpool city region, not just for locals but for a wider global audience especially since Liverpool has a worldwide reputation through its music, heritage sites, universities and football clubs.

The Mersey Tales logo

The Mersey Tales logo portrays the Mersey river and the Liverpool buildings – the top landmarks in the city.  Two leafs represent the nature that is Liverpool well known for – 80% blue/green space, more than any other city.

It has bright and friendly colours that project a positive emotional message.  A logo has round and soft edges, which demonstrates a positive and cheerful feeling.

Custom Illustrations

Custom Illustrations

Illustration mockup

About the Project

Custom Digital Illustrations created in Procreate, Adobe Photoshop and Illustrator.

In a world that is overly saturated with stock photography, custom illustration can really stand out.

Whether you need realistic illustration, semi-realistic or cartoon illustration, I’m always excited to have the opportunity to produce a creative, unique, and beautiful illustration.

Portrait zoom copy
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Marko i Bojana web
Sanela for web
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Vedran color

Know Show Brand Design

Know Show Brand Design and Posters

Know Show posters

About the Project

KNOWSHOW is an engaging B2B marketplace where leading lifestyle fashion brands unveil their seasonal products to Canadian retailers. I was invited to do a design that includes a branding package and two posters – summer and winter look, that will be used for web and print use.

I collected all the necessary information via a questionnaire form I have set up for a client. After the questionnaire has been filled out, I created a mood board for their brand. A mood board is an arrangement of images and colors that will project a particular style or concept. The client chose to go with collage-style posters and a playful logo.

While I was creating the mood board, I was also crafting the color palette. I sent color palette ideas to the client to choose from, based on the mood board. Then I started creating concepts for the logo. I always begin on paper, sketching out my ideas. I then take ideas from my sketchbook and create attractive logos in Adobe Illustrator. I provided my clients with three unique designs.

The last step was to create Alternative Logos/Submarks, Logos in a variety of color combinations, Custom Brand Textures and Patterns, Font Combinations, Any extra brand collateral that the client asked for.

winter poster for web
Summer poster final version

Autoklose Website

Autoklose Website Redesign

Autoklose responsive

About the Project

Autoklose is one of the top North-American SaaS (Software as a Service), B2B (Business to Business) product for marketers and business professionals, mainly small and medium-sized businesses (SMBs). I was invited to help Autoklose to redesign their web presence completely.

 

The Proccess

I first ran the discovery phase. We went over the existing website, user behavior (around 2k visitors/month), and conducted a handful of user interviews. We concluded that the website is outdated, misleading, with an obvious high churn rate (GA). Then we created a well-defined project scope plan that outlines specific activities and deliverables, along with specific timelines.

After the first weekly sprint, I presented the low-fi frames on paper, and soon after high-fi frames using InVision. After the UX was approved, the next step was to create a visual style. The overall visual style was determined by the visual brand of the company.

With designs approved, it’s time to flesh out the design of the pages, develop new content and refine old content, create illustrations, videos, slideshows, and other media that will appear on the site.

Before the site was launched, it was tested by our internal team.

The final idea was to create a process of familiarity and clear CTAs on every page. The design is minimal and points to testimonials (real-stories). The homepage scores a high conversion rate (over 19%) compared to the similar industry products, and the UX flow is simple and follows the max 3-step to goal rule.

Adding a multi-step button increased the 14-day trial conversions dramatically. Time on the website increased, churn decreased, and conversions and conversations are over 22% total.

Other Design Assets

E-book Design

The first set of responsibilities was to help the marketing department to interview over 50 business leaders and come up with an e-book that is to drive Autoklose’s branding and build trust amongst its prospects.

I managed the whole creative process from collecting the requirements to page outline setup and photography session to-dos for the e-book participants. After researching the market and understanding what drives the downloads, I worked to present the content in an easy to follow

typography, with standard font size and clear, but bold colors using a free space to convey the elegance. The same was true for the landing page which has a clear Call-to-Action. I used Instapage framework for the landing page.

The final solution was a PDF on 50+ pages that in the first 6 months received over 10,000 downloads with $0 spent on ads and the landing page still converts over 44%.

SaaS North Brand Design

SaaS North Brand Design

SaaS North web mockup

About the Project

saasnorth.com

Since 2016, SAAS NORTH has brought together leading SaaS companies and their teams to learn, network and grow! Their vision is to bring together the greatest SaaS minds from Canada and abroad to share tactical strategies for adaptability, innovation, and success in unprecedented times.

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